Bringing Interval International’s New Brand Identity to Life – Across Continents
Last autumn, we partnered with Interval International to help introduce their refreshed brand identity through a global production that spanned studio work, iconic destinations, and diverse travel environments. Our goal was simple: capture authentic travel moments that reflect the elevated, flexible experiences Interval provides its members around the world.
Starting in the UK: Setting the Creative Direction
We began with a two-day green-screen studio shoot in the UK — establishing the visual tone, messaging and creative direction. This phase aligned the internal teams and grounded the project creatively before we stepped out into the world to bring the brand narrative to life in-destination.
Then the International Journey Began
With the studio foundation in place, we travelled across multiple countries to film real, aspirational travel scenarios that speak to Interval’s global exchange programme.
Andalucía, Spain
A region rich in culture and character — here we focused on capturing couples exploring historic architecture, charming towns and authentic local experiences. Think cobblestone streets, Moorish influences and a slower, more soulful style of travel.
Cancún & Playa del Carmen, Mexico
Vibrant coastal resorts, turquoise waters and a lively atmosphere set the scene as we showcased energetic, colourful moments and elevated leisure in one of the world’s most iconic beach destinations.
Icon of the Seas — Miami, USA
On board one of the newest and most innovative cruise ships, we highlighted the excitement and convenience of exploring the world by sea — luxury, entertainment and world-class facilities all in one place.
Hilton Head, South Carolina
Known for its natural beauty and relaxed charm, this location allowed us to bring to life the coastal serenity and understated luxury that appeals to Interval members seeking calm, sophisticated getaway experiences.
Each destination played a part in illustrating the breadth of Interval’s offering — from cultural immersion to luxury cruising and coastal relaxation.
Behind the Scenes: Precision Meets Creativity
A multi-location shoot like this demands focus, planning and a team who can adapt seamlessly. Across the project we managed:
- Continuous international travel
- Production logistics across multiple time zones
- Talent and styling across each destination
- Local fixers and resort partnerships
- Consistent brand and visual continuity throughout
It’s the type of large-scale, fast-moving production we specialise in — executed with care, collaboration and a strong creative vision.